Video Spotlight: Sanford Health’s 2025 Beamie Award For Power Users
At Sanford Health, innovation starts with the people using the tools every day. This year, Taylor Schnettler and Jean Kelley were recognized as Beamery’s 2025 Power Users of the Year for their energy, initiative, and impact in Talent Acquisition.
Taylor, Senior Sourcing Specialist, blends data-driven sourcing with personalized outreach to build meaningful talent relationships across Sanford Health’s vast rural footprint. Jean, Lead Sourcing Specialist, serves as the internal Beamery champion, helping her team adopt new features, share best practices, and maximize the platform’s impact.
In this video, Taylor and Jean share how they leverage Beamery to overcome healthcare recruiting challenges – from nurse shortages to rural candidate pools – and drive efficiency, engagement, and connection at scale.
Key takeaways:
- Personalized, long-term engagement: Taylor maintains candidate relationships over years, tracking preferences and communications to deliver relevant opportunities.
- Multi-touch campaigns & event tracking: Beamery enables hundreds of coordinated campaigns and events across multiple states, ensuring no candidate falls through the cracks.
- Data-driven decision-making: Metrics on campaign performance, event attendance, and candidate interactions help fine-tune strategies and improve outcomes.
- Internal adoption & collaboration: Jean fosters platform adoption, encourages experimentation, and ensures the team uses Beamery to its full potential.
- Skills-based hiring & job architecture: With insights from a Beamery Job Architecture program, Sanford Health is exploring ways to incorporate skills matching into non-clinical and entry-level roles.
- Balanced AI use: The team aims to combine AI-assisted messaging and automation with human-led engagement to save time while keeping candidate interactions authentic.
- Future focus: Expanding talent pools through mergers, strengthening university partnerships, and enhancing automated campaigns for more personalized engagement.
Sanford Health shows how combining technology, data, and human touch can transform Talent Acquisition into a strategic advantage, even across large and complex rural healthcare systems.