What Is Talent Market Intelligence?
The labor market is changing faster than ever. According to LinkedIn, professionals entering the workforce today are on pace to hold twice as many jobs over their careers compared to 15 years ago, and by 2030, 70% of the skills used in most jobs will have changed, with AI as a key driver.
New roles are emerging constantly: more than 10% of professionals hired today have job titles that didn’t even exist in 2000, rising to 20% in the U.S.
In this fast-moving environment, businesses face two key challenges: understanding what skills are needed, and knowing where and how to find the right talent. Talent Market Intelligence can help.
Defining Talent Market Intelligence
Talent market intelligence provides organizations with insights into the labor market, helping HR teams and business leaders make informed hiring and workforce planning decisions.
It answers questions like:
- Where are candidates with the right skills located?
- What compensation and benefits are competitive in a given market?
- Which skills are emerging, and which are declining?
- How are competitors hiring or restructuring their teams?
Talent market data is too vast, fragmented, and fast-moving for spreadsheets or ad hoc reports – you need AI to turn it into actionable intel.
Most importantly, Talent Market Intelligence works best within a broader workforce intelligence strategy, alongside skills intelligence (understanding internal capabilities and gaps) and task intelligence (how work is structured and evolving). Together, these insights allow organizations to plan, hire, and reskill with confidence.
Key Components Of Talent Market Intelligence
A robust Talent Market Intelligence capability includes:
- Labor market supply & demand data: to identify shortages, surpluses, and emerging roles.
- Competitor insights: so you can monitor which skills are more or less in demand, in your sector.
- Compensation & benefits benchmarks: to align offers with market expectations.
- Geographic and demographic insights: helping you understand regional talent availability, mobility, and preferences.
- Industry and market trend analysis: track shifts driven by technology, regulation, and economics.
When combined with internal workforce data, these components create a holistic view of both the external talent landscape and your organization’s capabilities.
Benefits & Strategic Value
Organizations using talent market intelligence can:
- Hire faster and smarter: set realistic role requirements and anticipate availability. Advise hiring managers with data-backed recommendations on salary, geography, and timing – ensuring your hiring strategy aligns with both market realities and business needs.
- Plan proactively: avoid delays and misalignment, even before a job requisition is opened. See how changes to job parameters affect talent availability and time-to-fill, allowing you to plan ahead and engage candidates sooner.
- Stay competitive: leverage talent market insights, evolving skill trends, salary benchmarks, and location dynamics to refine hiring briefs and your organization’s skills framework. Attract the right talent with the right capabilities, before your competitors do.
As one Beamery customer explained, “Having access to market data gives us the confidence to have real conversations with stakeholders. It helps us highlight what we’re up against, making it clear why we need to act strategically to become an employer of choice in any given location.”
How To Implement Talent Market Intelligence
Many organizations struggle to translate workforce data into strategic action. Only 38% of C-suite executives are satisfied with how well people data integrates with business performance (SAP), and just 18% of CHROs say their organization consistently uses analytics to drive better workforce decisions (Korn Ferry).
Effective implementation involves:
- Defining objectives: clarify the business questions Talent Market Intelligence should answer.
- Using AI-powered platforms: automate the collection, cleaning, and analysis of labor market data.
- Embedding into workforce intelligence: connect talent market insights with skills and task data to provide actionable context.
- Integrating into workflows: surface insights where hiring and planning decisions happen, not in static reports.
Beamery’s Talent Market Insights, for example, allows teams to explore talent availability, compensation, skill trends, and competitor activity – all directly within HR workflows.
Talent market intelligence is an essential tool for understanding and responding to a rapidly changing labor market. But it’s most powerful when embedded within a broader workforce intelligence strategy, connecting external market insights with internal skills and task data.
Anticipate talent gaps, guide workforce planning, advise stakeholders with confidence, and stay ahead of competitors – ensuring you have the right talent, in the right place, at the right time.