To build the trust and familiarity necessary to drive candidates to apply, talent marketers have to design integrated journeys leveraging multiple skills, such as paid advertising, social media and SEO, and a number of channels, from career sites to events to email campaigns.

In this ERE webinar sponsored by Beamery, Jody Ordioni discusses the three steps of building a complete recruiting journey optimizing all these channels to drive the best candidates to your job applications.