In this webinar, Melissa Matlins, VP Marketing at The Muse, Alex Duell, Director of Recruiting at Beamery, and Laura Bilzaranian, CEO & Chief People Officer at Teamable, share the most important marketing skills that recruiters need to stand out to the best talent.

They discuss how to apply marketing lifecycle to recruiting, how to build and ditribute compelling content about your company, and how to design an effective candidate engagement program based on your personas and employer brand.