Building a modern resourcing process
“The days of transactional hiring are over - we know that top talent comes from rich candidate journeys. This is why providing a multi-channel interaction, from first-touch to last interview, is critical” commented Samantha. “To support the growth trajectory of Balfour Beatty, we needed to shift from a reactive to a proactive hiring model - and Beamery has given us the tools to do this effectively.”
The Resourcing team at Balfour Beatty identified the job families within the business that required a more proactive approach to the engagement of talent and talent pipelining. The aim of this was to attract and pool top candidates within the “scarce skills” job families across the organization - Commercial, Engineering, Planning and Project Management. They were then able to automate their tactics to identify, attract and engage candidates for these specific categories.
“Through Beamery, the team are able to build and nurture talent pools for scarce skills - creating multi-touch, personalised campaigns to attract candidates. We then grow and nurture our relationship with talent based on their profile and interests, through various activities - such as targeted emails, company updates and even webinar registration pages and invites - all hosted by Beamery,” commented Samantha.
Balfour Beatty have proven to deliver the right message, to the right people, at the right time through Beamery's intelligent automation and Recipes functionality - achieving an average 70% open rate and 36% click-through rate across their email campaigns - far exceeding industry benchmarks.
"Taking a more proactive approach to resourcing with Beamery has enabled us to fill permanent positions quicker, without having to rely on purely reactive hiring or outsourcing to agencies. I'm excited to now scale this strategy across the entire candidate lifecycle - more recently launching our internal mobility and alumni programme via the platform," stated Samantha.
