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State of Recruitment Marketing 2018

Recruitment Marketing standards, practices, investments and challenges for 2018.

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Recruitment Marketing is a critical function in modern recruiting teams. When done right, it is a serious competitive advantage for the Talent organisation.

However, there seems to be a disconnect between companies' priorities this year and their investments regarding the recruitment marketing function.

What is the state of the art in recruitment marketing today? What are the prevailing best practices and the most pressing challenges? Are Talent teams taking the right steps to overcome these challenges? Where are they planning to deploy their resources, and what support do they expect from the rest of the organization?