Careers Site: Measuring What Matters

Careers sites are a core component of the candidate recruiting journey. They can be a strong differentiator for talent teams… or they can offer a generic employer brand, a confusing candidate experience, and misleading success metrics. With careers sites, it’s easy to focus on vanity metrics and not on the building blocks that will bring in the right candidates.

Jim Taylor, Managing Director of Ph.Digital at the award winning employer brand Agency Ph.Creative, has guided talent teams from the likes of GVC, DAZN, and King through the exercise of building a powerful global careers site experience. We invited him in this webinar to describe what a great career site experience looks like, and how to measure the right success metrics for your digital candidate journey.