Beamery Helps Appian Speed, Personalize & Inject Data into Talent Acquisition
Appian competes for top talent alongside tech and consumer brand heavyweights, making it critical for them to creatively attract and engage with candidates quickly, and communicate the value of working at Appian, what the culture is like, and paint a picture of how potential candidates can make an impact.
“Today's talent market is insane, with top brands competing for the attention of, and eventual hire, of top talent,” commented Fitzner. “Pair that with our incredible growth trajectory, and it was clear we needed a better, faster way to automate our recruitment marketing programs to ensure we were better able to nurture candidates, automate processes and personalize the experience - to turn interested candidates into future hires.”
Beamery’s Talent Operating System helps Appian to ultimately recruit more proactively, engage pipelines of qualified talent ahead of business demand and drive more efficient and effective processes. Fitzner noted, “As we know, it can take several touchpoints and interactions with a brand before a candidate takes an action to apply to a job, making how we interact with candidates during that time absolutely critical in their decision to apply and potentially join our organization. Beamery is pivotal to how we’re able to do that.”
He continued, “Beamery allows us to reach the right candidates with the right message through highly personalized and automated nurture campaigns. With Beamery, we have more confidence in our data as well, with a central repository of candidate information that our sourcers and recruiters can access, allowing us to move quickly and confidently as we support Appian’s growth.”
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