Powering Employer Branding and Recruitment Marketing Programs
Although early in their Beamery journey, Appian now uses the platform to power one of their core employer branding and recruitment marketing programs - the AppianLIFE Influencer Program.
“We kicked off our internal influencer program with 34 founding members at the end of 2018, and we now have over 145 employees involved (and growing daily). We rely on Beamery as a source of truth for their profiles, which hosts data allowing us to see areas within the program that they would like to get involved. For example, some employees are interested in writing blogs, while others are interested in our future video campaigns. With the campaign functionality in Beamery, we are also able to send influencers monthly newsletters with curated content for them to share with their networks,” advised Tricia.
“Running an employer brand requires consistent planning and sourcing to produce original content. Through Beamery, we can invite our internal influencers to do this in an authentic way, which arguably makes my job much easier”. Following the success of the program and overwhelmingly positive feedback from the wider business, Appian is now leveraging Beamery Pages to produce content hubs for their recruitment team newsletters. Through Pages, they’re able to communicate their hard-to-fill roles, feature engaging video content, employee quotes and share best practices.
“We recently met with our Professional Services and Campus Recruiting teams who will be living and breathing in Beamery. Having witnessed its success to date with the Influencer Program, they’re incredibly excited to see the positive impact that it will have on attracting and engaging talent,” commented Tricia.