Appian Bolsters Employer Branding and Influencer Program

Appian Bolsters Employer Branding and Influencer Program

Appian’s focus

Founded to help companies drive meaningful digital transformation and competitive differentiation through the unification of process, data collaboration, mobility and more, Appian is built on the belief of innovation through technology - a belief that has remained the driving force behind their implementation of Beamery.

“At Appian, one of our main areas of focus as an organization is simplicity. We’re laser-focused on simplifying and consistently auditing our processes so that we can continue to innovate and get better,” commented Tricia Goose, Recruitment Marketing Strategist at Appian. “With Beamery, our goal was to simplify what we were doing with our tech stack and have a single source of truth for our recruitment team as we grow internationally.”

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Reliance on reactive recruiting resulting in increased time and cost to hire

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Candidate data and information saved in multiple systems which became difficult to manage and update

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Lack of means to scale recruitment marketing efforts

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About Appian

Named an industry leader by the likes of Gartner, Forrester and IDC, NASDAQ-listed Appian provides a best-in-class, low-code development platform that accelerates the creation of high-impact business applications. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence and simplify global risk management and compliance.

Employees

1,100+

Headquarters

VA, United States, with offices in London, Sydney, Madrid and more.

Industry

Technology

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After using Beamery

65%

Adoption

87%

campaign open rate

“Beamery was spoken highly of from peers in the industry, so I knew I needed to look into it - and I was right to. The user experience was lightyears away from anything else we saw.”

Tricia Goose, Recruitment Marketing Strategist
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Powering Employer Branding and Recruitment Marketing Programs

Although early in their Beamery journey, Appian now uses the platform to power one of their core employer branding and recruitment marketing programs - the AppianLIFE Influencer Program.

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“We kicked off our internal influencer program with 34 founding members at the end of 2018, and we now have over 145 employees involved (and growing daily). We rely on Beamery as a source of truth for their profiles, which hosts data allowing us to see areas within the program that they would like to get involved. For example, some employees are interested in writing blogs, while others are interested in our future video campaigns. With the campaign functionality in Beamery, we are also able to send influencers monthly newsletters with curated content for them to share with their networks,” advised Tricia.

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“Running an employer brand requires consistent planning and sourcing to produce original content. Through Beamery, we can invite our internal influencers to do this in an authentic way, which arguably makes my job much easier”. Following the success of the program and overwhelmingly positive feedback from the wider business, Appian is now leveraging Beamery Pages to produce content hubs for their recruitment team newsletters. Through Pages, they’re able to communicate their hard-to-fill roles, feature engaging video content, employee quotes and share best practices.

“We recently met with our Professional Services and Campus Recruiting teams who will be living and breathing in Beamery. Having witnessed its success to date with the Influencer Program, they’re incredibly excited to see the positive impact that it will have on attracting and engaging talent,” commented Tricia.

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