TA & Employer Branding: The Secret to Syncing for Success
The first risk with the specialization of the TA team is the rise of information silos. At CCH, the secret to the success of the talent attraction strategy is a close sync between employer branding specialists and the rest of the recruiting team.
Different talent functions aim for different outputs, yet still have to find ways to work well together to deliver a coherent candidate experience. For Coca-Cola Hellenic, this means ensuring that the employer branding programs align with different regional recruiting teams, which takes significant alignment efforts.
Learn how Nadja and Milan set up information flows between different teams as well as different systems to ensure the CCH brand is well-preserved and adequately communicated to every candidate worldwide.
This session is part of the Talent Engagement Summit 2019. You can find all other sessions under Webinars in the Beamery Academy.