Building an Effective Employer Brand in 2020
What makes a strong, well-defined employer brand? How do you build a brand image that is both attractive and differentiated?
Many talent teams put in their best efforts to develop their employer brand, only to end up blending in with the rest of the job market. They somehow fail to communicate what makes them unique, and miss their chance to stand out and create real trust with candidates.
For this webinar, we invited Bryan Adams, CEO and Founder of Ph. Creative, and Kevin Blair, VP of Talent Acquisition at Beamery, to discuss how the employer brand magic happens. They will go into the makings of differentiated messaging, and the common challenges in transmitting that message to the market.