Building an Effective Employer Brand in 2020

What makes a strong, well-defined employer brand? How do you build a brand image that is both attractive and differentiated?

Many talent teams put in their best efforts to develop their employer brand, only to end up blending in with the rest of the job market. They somehow fail to communicate what makes them unique, and miss their chance to stand out and create real trust with candidates.

For this webinar, we invited Bryan Adams, CEO and Founder of Ph. Creative, and Kevin Blair, VP of Talent Acquisition at Beamery, to discuss how the employer brand magic happens. They will go into the makings of differentiated messaging, and the common challenges in transmitting that message to the market.

Building an Effective Employer Brand in 2020
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What's Inside

What makes a strong, well-defined employer brand? How do you build a brand image that is both attractive and differentiated?

Benefit block icon How to attract the right fits while repelling the bad onesHow to attract the right fits while repelling the bad ones

Benefit block icon Why common misconceptions might be hampering your employer branding strategyWhy common misconceptions might be hampering your employer branding strategy

Benefit block icon How to identify and measure the impact of employer branding programsHow to identify and measure the impact of employer branding programs